Business:
Startup by Professionals having experience in guiding Students for Overseas Education.
Need:
Want to Differentiate & Compete with Large & Established Competitors as well as small & cheap Competitors
Solution:
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Brand Identity:
- Naming – Small & Indicative Name EduBrix as an important Brix in constructing Global Career
- Tagline – To explain business further as “Shaping Global Career”
- Logo – Selected Owl as kind of Mascot which is symbol of Studious & Added New Generation look & colors to attract youngsters
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Brand Positioning:
- Defined 5 Stages like Information, Decision, Qualification, Enrollment & Execution
- Defined different Information & Structure of delivery for that information for easy understanding
- Purchased Royalty Free images for explaining complete story.
- Got Free to use Videos explaining Opportunity available in every Country
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Brand Digitization: Website
- Brought to new WordPress Platform for Modern Look
- CMS driven Event Blog Sections for regular updates
- Good Match of Media & Text
- Easy Navigation for Prospects
- Form of enrollment at every section of Website to ensure more inquiries
Impact:
- Confidence to Founders that they are Ready to Win
- The website tells Prospects about Maturity of Organization through Display & Information
- No Competition fear as the website is now much better than Industry Leader’s website
- Ready to Rock as Industry Leader
