Business:
Platform for Small and Medium Entrepreneurs with the principle of help each other & grow together.
Need:
- Attract More Members
- Open More Chapters
- Communicate Better & Clearer
Solution:
-
Brad Identity:
- Kept logo basic design but changed Style & Color, Name was written in English for universal Acceptability
-
Brand Positioning:
- Studied working style & defined “Business, Education, Family & Community” as Institutional Values ; which used to get practiced but were undefined.
-
Brand Digitization: Website
- Brought to new WordPress Platform for Modern Look & Flexibility of Updating content
- Me Udyojak Concept & Values got clearly explained
- Information for Chapters, Their Meeting Venues, Day & Time easily accessible
- CMS driven Event & Blog Sections for regular updates
- Join Us section with explanation & form to allow New Website Visitors to become Chapter Visitors
Impact:
- 3 New Chapters opened in 6 Months ( 25% Business Growth)
- Members started feeling more proud of with the association
