Business:
Start Up of Marathi Greeting Cards Mobile Application Software
Need:
- Reach to More People
- Require Name, Logo, App & Promotion
Solution:
-
Brand Identity:
- Naming – ‘Prasadik’ name of both Founders as well as it’s a Gods words
- Logo – Designed a logo with Callout Heart because Greetings links Dialogues so we used Callout and that dialogue is from a heart that is why Callout Heart & Red color a symbol of love
- Tagline – Marathi tagline ‘Shwas Marathi Dhyas Marathi Hrudayancha Sanvaad Marathi’ and ‘Vyakta Vhaa Marathit, Nati Joda Marathit’
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Brand Positioning:
- Prasad Kulkarni who is originated of Marathi greeting card and the founder of ‘Prasadik’ so made a video of his own speech
- Shot Maharashtrian Model Photos for Greetings
- Shot for All Age Groups to reach out to all types of audiences
- Readymade Messages for all special days
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Brand Digitization:
- Website:
- Single Page Marathi website with content
- Shot Special Model Video on How to Use App in Marathi
- App
- Easy To Use App
- Marathi Greetings
- Complete Personalization of Greetings
- Website:
-
Brand Promotion:
- FaceBook:
- Connected to Marathi Speaking Customers in Maharashtra
- Regular Postings of Greetings with Information on Every Festivals & Special Days
- Regular Posting of Greetings on Every Issues
- FaceBook:
Impact:
- Huge Fan Following on Face Book 85,000+ Followers
- Individual Posts having average 300+ Likes & 150+ Shares
- Got Most famous in the area of western Maharashtra
- 100,000 Users of ‘Prasadik’ App
